August 18, 2014

Infographic: Students Head Back To Class With Technology In Tow


Students will need to find more room in backpacks for tech gadgets as they head back to school this fall. According to the latest American Express Spending & Saving Tracker, parents expect to spend an average of $529 (46%) of their back-to-school budgets on electronic devices, equipping kids with the latest technology as the new school year begins.

Overall back-to-school spending is up 5% since last year, as parents say they'll spend an average of $1,151 (vs. $1,094 in 2013 and $867 in 2012).

With the majority of students using tech devices for learning (77% vs. 70% in 2013), it's no surprise that laptops, as well as classroom-friendly tablets, top kids' wish lists. The top five electronics parents intend to buy this season are:
  1. Laptop computer (21% vs. 25% in 2013)
  2. Tablet (20% vs. 15% in 2013)
  3. Scientific calculator (17% vs. 18% in 2013)
  4. Mobile phone (13%, on par with 2013)
  5. Printer (12% vs 13% in 2013)
(vía: American Express; use American Express Membership Rewards at Amazon)