Cool Stuff: Glowing Arrow Stickers

From Weiche Wu:

Arrow's main aim is to promote teenager cyclists to use glowing arrow stamps which are invisible in the daytime while glowing at night thus spreading a new trend by peer influence because most teenagers and young adults are very sensitive to trends and peer influence.

Broadly speaking, part of teenagers culture and desire could be to get a tattoo in order to looks cool. Even though glowing stamps are not rear tattoo, they could have cool feeling.

In addition, when teenagers look at this glowing stamps, they like it and want to get same thing thereby starting a new trend. There are various optional fluorescent colours for users including orange, pink, blue.

(source: Weiche Wu)